Who TrueDialog is
TrueDialog is an Austin-based platform with a long track record and thousands of North American customers. It is SMS-first, with RCS added alongside voice, WhatsApp, and email, and it deserves credit for genuine pricing transparency — including a dedicated carrier pass-through fees page, an approach SimplyRCS shares and extends.
Feature by feature
| Feature | SimplyRCS | TrueDialog |
|---|---|---|
| Geographic focus | US-only; direct to AT&T, Verizon, T-Mobile, US Cellular | US (Austin); 2,000+ NA customers |
| Channels on one platform | RCS, SMS, MMS, short code, toll-free, 10DLC, two-way, WhatsApp | SMS-first; RCS added; voice, WhatsApp, email |
| No-code campaign builder | Yes — bot canvas, blasts, templates, assets | Yes (SMS-first UI) |
| Live message preview | Yes — renders as Google Messages before send | Yes |
| Two-way inbox | Yes — shared inbox with routable queues | Yes |
| API + app same price | Yes — application and full API, one price | App + API (plan-based) |
| Developer tooling | REST API, signed webhooks, OpenAPI, self-serve keys | API + docs |
| White-glove carrier compliance | Yes — we prep & submit brand + campaigns for you | Some onboarding |
| Submission / approval tracking | Yes — unified queue with audit trail | Standard |
| Time to first send (US) | 2–4 weeks (target) | Carrier approval applies |
| Published pricing | Yes — on the website | Yes — incl. carrier pass-through page |
| Pricing model | Carrier rates + $250/mo per RCS Agent (no platform fee) | Plan-based + carrier pass-through |
| Feature | SimplyRCS | TrueDialog |
|---|---|---|
| Fees/taxes/surcharges shown | Yes — itemized at checkout, carrier fees on their own line | Yes — pass-through fees page |
| Rich vs basic RCS price | Same rate | RCS is one feature among many |
| Setup / change fees | $0 / $0 | Varies by plan |
| Monthly cost & support | $250/mo per RCS Agent, no platform fee; dedicated human support included | Plan-based; standard support |
Where SimplyRCS wins
- RCS-led, not SMS-first — the full rich-card, carousel, and two-way experience is the product, not an add-on.
- White-glove carrier approval with a tracked submission queue.
- API and app at the same price, with every feature included.
- Rich RCS priced the same as basic.
- We match TrueDialog’s pass-through transparency and itemize taxes and surcharges at checkout.
Where TrueDialog may be the better fit
- Your needs are still primarily high-volume SMS and you want a long-established US vendor.
- You value TrueDialog’s specific integrations and 20-year track record.
- You want a familiar SMS-first dashboard with RCS available when needed.
Best-fit buyer for SimplyRCS over TrueDialog
A US business that wants RCS as the centerpiece — rich, branded, two-way — with carrier approval handled and one transparent bill, rather than an SMS-first platform where RCS is one option among many.
Frequently asked
Is TrueDialog RCS-first?
No — it’s SMS-first with RCS added. SimplyRCS is RCS-led and multi-channel.
Does TrueDialog show carrier fees?
Yes — it publishes a carrier pass-through page, which we respect. SimplyRCS itemizes the same fees and taxes at checkout.
Why choose SimplyRCS over TrueDialog?
If RCS is your priority and you want carrier approval handled and the API priced like the app, SimplyRCS is purpose-built for that.
Internal links
/compare · /pricing · /how-it-works · /demo