Pick an industry and watch a real, verified RCS experience play out — the way your customer would get it.
Turn loyalty points into a tap-to-redeem reward.
Marisol ResortsNine vertical playbooks — the use cases that work, how the flagship flow looks in practice, and real, attributed campaign results.
Restaurants and QSR brands use RCS to turn the messaging inbox into a branded ordering and loyalty channel: reservation and order confirmations, time-sensitive offers with mouth-watering imagery and an order button, digital loyalty, and two-way support. Because RCS messages are verified and read at high rates, restaurants see far stronger response than plain SMS — Subway, running one of the largest restaurant loyalty programs, saw conversion well above SMS on an RCS offer test, and Pizza Hut reported a 280% higher click-through rate on a seasonal RCS campaign..
Retail and e-commerce brands use RCS for product showcases, promotions, order and shipping updates, back-in-stock alerts, abandoned-cart recovery, and loyalty — all with carousels, full-resolution imagery, and buy buttons in the native inbox. The results are some of the strongest in the category: Mexican retailer Club Comex reported a 115% revenue increase moving its loyalty club from SMS to RCS, Nespresso saw a 2.3x higher click rate and 3.7x uplift in purchase intent versus SMS, and Clarins hit a 79% read rate with 22% click-through on a campaign..
Healthcare organizations use RCS for appointment reminders, patient communications, prescription and refill notifications, and billing — with a verified sender that patients trust and one-tap confirm/reschedule buttons. Integrated with scheduling or EHR systems, RCS reminders cut no-shows and lighten phone lines: platform data shows RCS reminders converting at high rates with several times the response of SMS, and practices using interactive RCS scheduling report substantial reductions in missed appointments.
Banks, card issuers, and lenders use RCS for fraud alerts, account and payment notifications, OTP/authentication, and loan servicing — with a verified sender that directly counters the phishing problem plaguing SMS. Customers can confirm a transaction, freeze a card, pay a bill, or manage a payment plan in one tap inside a trusted, branded message.
Airlines, hotels, and travel brands use RCS for booking confirmations, boarding passes, real-time flight and gate updates, hotel check-in with mobile keys, and upsells — rich, timely messages in the channel travelers check most. Interactive cards let travelers rebook, add a bag, check in, or get directions in one tap.
Dealerships and automakers use RCS for service reminders, recall notifications, vehicle-status and pickup alerts, test-drive follow-ups, and new-model showcases — with how-to videos, high-resolution vehicle imagery, and one-tap scheduling. It reaches owners and leads in the inbox without competing for an app install.
Real-estate agents and brokerages use RCS for new-listing promotions, property tours, lead nurturing, and appointment scheduling — sending image carousels of properties with one-tap "Book a tour," "Request info," and "Get directions" buttons. Because speed-to-lead is decisive in real estate, a branded, interactive message that lets a prospect schedule a viewing in one tap, in the inbox they already read, beats email and plain SMS for response.
Insurers use RCS for claims status updates, policy renewals, payment reminders, and document collection — from a verified sender policyholders actually trust, which matters in an industry where fraudulent texts impersonating insurers are rampant. A claim that once meant phone tag becomes a conversation: photo upload of the damage, a live status card that updates at every stage, and one-tap scheduling with an adjuster..
Gyms, studios, and wellness brands use RCS for class bookings and waitlists, membership renewals, session reminders, and motivational programs — with the visual punch the category lives on. A class reminder arrives as a branded card with the coach's photo and a one-tap "I'm in" or "Move my booking," and a lapsed member gets a comeback offer that looks like the brand, not like spam from a random number..
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