How does RCS help retail and e-commerce?

Retailers use RCS for shoppable product carousels, abandoned-cart recovery, branded receipts, and order and shipping updates with live tracking, all inside the native messaging app, so customers browse and buy without leaving the conversation.

Can customers buy directly from an RCS message?

Yes. RCS supports product carousels with images, prices, and Buy now buttons, plus suggested-action chips, so a customer can pick a size and check out inside the thread. SimplyRCS falls back to SMS or MMS automatically when a device is not RCS-capable.

Does RCS beat SMS for retail campaigns?

Yes. Club Comex saw 115% higher revenue after moving loyalty from SMS to RCS, Nespresso reported 2.3x click rate and 3.7x purchase intent, and Clarins saw a 79% read rate with 22% click-through, because rich, branded messages convert far better than plain texts.

INDUSTRY · RETAIL & E-COMMERCE

RCS for Retail and E-commerce

Turn campaigns into shoppable experiences: product carousels with Buy now buttons, abandoned-cart recovery, branded receipts, and live order tracking, so customers browse, size, and purchase without ever leaving the messaging inbox.

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Shoppable carousels
Cart recovery
Live tracking
SMS fallback

10:52▴▴ ᯤ 100

‹55

Solene ›

Today 1:58 PM

The drop is live 👟 Swipe to shop your size.

1 of 2

Air Spectral

$150 · in your size

Chrono Watch

$189 · 2 left

Text Message · RCS

WHY RETAIL WINS WITH RCS

Rich, shoppable, and branded, right where they read.

Promotional SMS is a wall of grey text in a crowded inbox. RCS turns the same message into a shoppable, branded experience, and that is what lifts click-through, purchase intent, and revenue.

+115%revenue after moving loyalty from SMS to RCS (Club Comex)

2.3xclick rate, and 3.7x purchase intent, on an RCS campaign (Nespresso)

79%read rate with 22% click-through on an RCS campaign (Clarins)

TOP USE CASES

What retailers send over RCS.

Shoppable drops and carousels

Product carousels with prices, stock, and Buy now buttons, so customers browse, size, and purchase without ever leaving the thread.

Abandoned cart recovery

Branded cart reminders with the product image, price, and a one-tap checkout link that recovers sales a plain SMS link never could.

Order and shipping updates

Branded receipts, order confirmations, and live shipping updates with tracking, all inside the native inbox, no app to install.

IN PRACTICE

From a one-way blast to an in-message sale.

A hyped sneaker drop sells out unevenly because the launch SMS is just a link, and most customers never click through to find their size before stock is gone. A verified RCS message, “The drop is live, swipe to shop your size,” arrives with a swipeable carousel of products, prices, stock, and Buy now buttons, so a customer swipes to their size and buys without leaving the thread. An order-confirmed card follows with size, free shipping, and a Track my order chip.

Club Comex: 115% higher revenue after moving loyalty from SMS to RCS.
Nespresso: 2.3x click rate and 3.7x purchase intent on an RCS campaign.
Clarins: 79% read rate and 22% click-through on an RCS campaign.

KEEP READING

See it live

See a shoppable retail experience built live.

Book a demo and the AI drafts a verified RCS carousel for your store, on a real phone, while you describe it. Or start free with a sender ID test.

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