Turn points into visits.
RCS loyalty messages are verified, branded messages that show a customer their points, offers and rewards with one-tap redemption inside the phone’s default messaging app. Personalized offers, points that mean something, perks that bring them back. Delivered everywhere with SMS fallback.
- Tap-to-redeem
- Personalized offers
- Verified branding
- Tracked to the visit
A loyalty program nobody remembers isn’t loyalty.
Most loyalty programs fail because customers forget they exist. Points accumulate in an app nobody opens, offers sit unseen in an email folder. Loyalty over SimplyRCS puts the program where customers look: branded messages remind them what they’ve earned, and one-tap redemption turns dormant points into visits.
What a rewards message should say.
A loyalty message that works does four things: comes from a brand the customer loves (verified), tells them something they’ve earned or can get, makes it personal and timely, and lets them redeem in one tap. Make the reward feel real and the action effortless.
A loyalty messaging program in five steps.
Integrate your loyalty platform, POS, or CRM via integration or the API, so points, tiers, and purchase history flow into SimplyRCS for personalization and triggering.
Rewards that look like rewards.
A plain SMS reward is a line of text and a code to remember. RCS makes the reward feel like one: your verified brand so it’s trusted, a rich card with the offer and a redeem button so it’s tangible, and tap tracking so you can tie the redemption to the visit.
Run the whole program, not just the offer.
Show a carousel of rewards to browse and redeem, send tiered perks that make status feel special, fire re-engagement offers to lapsing customers, and let a two-way bot answer “how many points do I have?” then take them to the reward.
- Reward carousels: let customers browse and pick what to redeem, in-thread
- Tiered perks: make VIP status tangible with exclusive, branded offers
- Win-back campaigns: re-engage lapsing customers with a timely reason to return
- Conversational loyalty: a bot answers balance and reward questions on demand
Built for anyone with regulars.
Any business that depends on repeat customers benefits, and the specifics shift by category.
Restaurants & coffee
Visit-based rewards, daily deals, and birthday perks.
Three loyalty messages, and what a phone without RCS gets.
Enough for a free drink or $5 off your next order.
Show this at the counter by Sunday.
Gold members get double points on weekends.
Illustrative example messages written for this page, not screenshots of live sends. These are marketing messages: send them only to customers who gave prior express written consent. Every message honors STOP and HELP. How consent and opt-outs work
By industry: RCS for restaurants · RCS for retail and ecommerce · RCS for travel and hospitality
Loyalty & rewards messaging questions.
How do loyalty programs use text messaging?
Loyalty programs use texting to keep the program present: reminding customers what they’ve earned, sending personalized offers, and making rewards easy to redeem. With SimplyRCS, loyalty messages come from your verified brand with tap-to-redeem rewards over RCS, fall back to SMS per recipient, and can be triggered by points earned, tiers reached, or inactivity.
What should a rewards text message say?
A good rewards text comes from your verified brand, names a concrete reward the customer has earned or can get (not just a point balance), makes it personal and time-bound, and offers one-tap redemption. For example: "You’ve earned a free drink, Sarah, redeem by Sunday. [Redeem now]."
Can customers redeem rewards from a text?
Yes. Over RCS, SimplyRCS rewards include a tappable redeem action: a barcode, QR code, or in-app redemption right in the thread. On non-RCS devices, the reward falls back to SMS with redemption instructions and a link, so every customer can redeem.
How can I re-engage customers who haven’t visited in a while?
Trigger a win-back message after an inactivity window, for example a "we miss you" offer after 60 days. SimplyRCS lets you build segments from purchase history and send timely, branded re-engagement offers with a one-tap reason to return, then measure how many came back.
Can I personalize loyalty offers by customer?
Yes. By connecting your loyalty platform, POS, or CRM, SimplyRCS personalizes messages with the customer’s name, points, tier, and history, so VIPs, lapsing customers, and birthday-month members each get the right offer through dynamic segments and merge fields.
Do rewards texts work on iPhone and Android?
Yes. Branded RCS rewards reach iPhones (iOS 18.1+) and Androids (Google Messages). When a device cannot receive RCS, SimplyRCS falls back to SMS for that recipient, so every loyalty member gets every reward.
Does texting work better than an app for loyalty?
Texting reaches customers in the inbox they already check, with no app to download or open, which is exactly where most loyalty apps lose engagement. Over RCS, a text can still show rich reward cards and one-tap redemption, combining an app-like experience with the reach of messaging. Many brands use texting to drive engagement back to their program.
How much does loyalty texting cost?
The SimplyRCS software is free, including the bot builder, carousels, and analytics. You pay usage-based messaging at carrier rates, with no monthly platform or agent fee, with carrier fees passed through at cost, and because loyalty messages drive repeat visits, the return typically outpaces the spend.
Bring your best customers back.
Book a meeting and we’ll build your loyalty reward live: branded, tap-to-redeem, on a real phone.