HeyMarket is a per-seat omnichannel shared inbox for teams that text customers, with RCS now available as a channel billed in credits; SimplyRCS is an RCS-led messaging platform with carrier-rate pricing and the verification work done for you. Choose HeyMarket if your core need is a team inbox with seats, CRM integrations and reminders, RCS is a nice-to-have, and you are comfortable filing your own RCS sender registration and waiting up to ten weeks for it. Choose SimplyRCS if RCS is the point: verified branded messages at $0.0039 a text and $0.0150 with media, an AI bot builder, Google sender verification and 10DLC filed in-house with a two-to-four-week target, and published pricing that scales with messages rather than seats.
No card. Your brand on a real handset in days. US Tier-1 carrier delivery through Signalmash, on published rates.
HeyMarket is a business texting inbox sold per user: shared inboxes, templates, tags, reminders, campaigns and automations on the higher plans, and integrations with HubSpot, Salesforce, Microsoft Teams and Zapier. It carries SMS, MMS, email, WhatsApp, Apple Messages for Business, social channels and, since 2026, RCS, all metered in one credit currency. Its documentation is unusually clear about what RCS costs and how registration works, which makes it a fair comparison: the seat fee and the credit price are published, the RCS registration fees are stated per sender, and the help centre says plainly that verification can take six to ten weeks.
SimplyRCS vs HeyMarket, line by line.
Every row, both sides. Search to jump to what matters, hover a row to focus it.
| Feature | SimplyRCS | HeyMarket |
|---|---|---|
| SimplyRCS US-only; direct to AT&T, Verizon, T-Mobile, US Cellular | HeyMarket US-focused inbox; WhatsApp and email add reach | |
| SimplyRCS Yes, verified sender with rich cards, carousels, suggested actions | HeyMarket Yes, after a self-service sender registration (RCS Standard and Branded Messages) | |
| SimplyRCS RCS, SMS, MMS, short code, toll-free, 10DLC, two-way, WhatsApp | HeyMarket SMS, MMS, RCS, email, WhatsApp, Apple Messages for Business, Facebook, Instagram, webchat | |
| SimplyRCS Yes, bot canvas, blasts, templates, assets | HeyMarket Lists and campaigns from the Plus plan; automations | |
| SimplyRCS Yes, describe the bot in plain English; agent answers only from approved content | HeyMarket AI Essentials on Plus, AI Advanced on Pro; AI agent metered at 3 credits per segment | |
| SimplyRCS Yes, shared inbox with routable queues | HeyMarket Yes, the core product | |
| SimplyRCS Yes, application and full API, one price | HeyMarket API access on the Pro plan only | |
| SimplyRCS REST API, signed webhooks, OpenAPI, self-serve keys | HeyMarket API and webhooks on Pro | |
| SimplyRCS Yes, we prep and submit Google verification, brand and campaigns for you | HeyMarket Self-service five-step RCS wizard, routed through Twilio review, with a CSM to chase it | |
| SimplyRCS 2-4 weeks to a first verified RCS send (target) | HeyMarket Up to 6-10 weeks for RCS verification, per HeyMarket's guide | |
| SimplyRCS Yes, per message, on the website | HeyMarket Yes, per seat and per credit | |
| SimplyRCS Carrier rates + $250/mo per RCS Agent (no platform fee) | HeyMarket Per user per month, minimum two users, plus message credits | |
| SimplyRCS Yes, itemized at checkout, carrier fees on their own line | HeyMarket Registration fees stated; A2P surcharges apply on fallback | |
| SimplyRCS Same rate for a text and an interactive card; media at its own rate | HeyMarket 1 credit per rich-text segment; 3 credits per rich-media message | |
| SimplyRCS Billed at the same published rate | HeyMarket Debited at the same credit rate as outbound | |
| SimplyRCS None; no minimums | HeyMarket Monthly or annual; two-user minimum | |
| SimplyRCS Dedicated human support included | HeyMarket Email on Standard; live chat from Plus; 9am to 8pm ET, seven days on Pro and Enterprise |
Where each one is the right call.
Weigh both sides. The bar shows how the reasons stack up.
- RCS-led pricing: $0.0039 for a text or an interactive card and $0.0150 with media, against $0.03 and $0.09 in credits.
- Google sender verification and 10DLC filed for you, targeting two to four weeks rather than six to ten.
- One flat agent fee, no seats: a ten-person team costs the same as a one-person team.
- An AI bot builder that works from plain English, with the agent grounded in approved content, at a flat monthly AI price rather than three credits a segment.
- Full API, signed webhooks and an MCP server included at the same price as the app, not gated to a top plan.
A comparison that only ever flatters us is not worth reading. Here is where HeyMarket is genuinely the better call.
- Your core need is a shared team inbox with seats, tags, reminders and CRM sync, and messaging volume is low.
- You want Apple Messages for Business, WhatsApp, email and social channels in the same inbox as SMS.
- You are a two- or three-person team sending a few hundred messages a month, where two seats cost less than a $250 agent fee.
- You already run HubSpot or Salesforce workflows through HeyMarket and RCS is an add-on rather than the programme.
What HeyMarket charges for RCS
HeyMarket bills two things: seats and credits. Seats are $20, $41 or $62 per user a month billed annually (Standard, Plus, Pro; about $31, $56 and $82 month to month), with a two-user minimum, and Enterprise is quoted. Messages are credits, sold as bundles such as 1,000 credits a month for $30, which is $0.03 a credit, and the credit table on the pricing page sets the exchange rate by channel.
| What you are billed for | HeyMarket | SimplyRCS |
|---|---|---|
| Platform | From $40/month (two Standard seats, annual) to $124/month (two Pro seats); Enterprise quoted | Software free; $250/month per verified RCS Agent |
| SMS | 1 credit per segment: $0.03 at the 1,000-credit bundle rate | $0.0039 per message |
| RCS Standard (rich text, chips, buttons) | 1 credit per 160-byte segment: $0.03 | $0.0039 per message, interactive cards included |
| RCS Branded Messages (rich media, carousels) | 3 credits per message: $0.09 | $0.0150 per message |
| MMS | 2 credits: $0.06 | $0.0150 per message |
| AI agent replies | 3 credits per segment: $0.09 | AI credits from $20/month, near cost |
| RCS sender registration | $200/year Aegis vetting and $500 one-time T-Mobile activation, per sender; you file the wizard | $200/year Aegis and $500 T-Mobile activation passed through at cost, plus $250 install; we file |
| Fallback to SMS or MMS | Billed at the SMS or MMS rate plus A2P surcharges | Billed at the SMS or MMS rate, carrier fees at cost |
| Large media | T-Mobile $0.001 per MB over 5 MB passed through | Passed through at cost |
Verified on 9 September 2026 against HeyMarket's pricing page and its help centre guides to RCS on HeyMarket and registering an RCS sender. Bundle sizes and rates vary by plan; verify current pricing with HeyMarket directly.
The per-message gap is the story. At the published bundle rate a rich-text RCS segment costs about eight times SimplyRCS's rate and a branded media message six times, and a long text bills per 160-byte segment on HeyMarket where it bills once here. The fixed side runs the other way: two Standard seats cost $40 a month against our $250 agent fee, so a two-person team sending a few hundred messages pays less on HeyMarket. The crossover is roughly 8,000 rich-text messages a month, above which the credit bill outgrows the agent fee, and it arrives sooner for media-led programmes. HeyMarket also charges the RCS registration fees per agent and requires one agent per phone number, so a business with separate support and sales numbers pays the $200 and $500 twice.
The other difference is who does the registration. HeyMarket's wizard is well documented, and a customer success manager helps it along, but you fill in the authorised representative, use case, business registration and compliance links yourself, the submission goes through Twilio's review and then carrier and Google verification, and the guide budgets six to ten weeks. SimplyRCS prepares and files the same registrations in-house from one set of documents and targets a first verified send in two to four weeks. Which RCS providers handle Google sender verification and 10DLC for you sets the two models side by side.
A US business that wants verified RCS to be the channel rather than a credit line inside an inbox: campaigns with rich cards and carousels, a bot that handles bookings or orders, and a bill that scales with messages rather than seats, with the carrier paperwork handled. Comparing the other texting-app pattern? See SimplyRCS vs EZ Texting, and for the SMS-first platform with RCS added, SimplyRCS vs TrueDialog.
SimplyRCS vs HeyMarket, answered.
Does HeyMarket support RCS?
Yes. HeyMarket lists RCS Standard and RCS Branded Messages in its credit table and documents a five-step RCS sender registration wizard. Sending requires a verified sender, which its guide says can take up to six to ten weeks. SimplyRCS files that verification for you with a two-to-four-week target.
How much does RCS cost on HeyMarket?
Rich text is one credit per 160-byte segment and rich media three credits per message; at the published 1,000-credit bundle ($30 a month) that is $0.03 and $0.09. Registration is $200 a year for Aegis vetting and a one-time $500 T-Mobile activation per sender. SimplyRCS charges $0.0039 per RCS text and $0.0150 with media, passes the same registration fees through at cost, and adds $250 a month per verified agent.
Is SimplyRCS cheaper than HeyMarket?
Per message, by six to eight times on the published rates. Per month, HeyMarket's two-seat entry plan is cheaper for a small team sending a few hundred messages, because SimplyRCS carries a $250 agent fee. The crossover is roughly 8,000 rich-text messages a month, lower for media-led programmes.
Who files RCS registration on HeyMarket?
You do, through the wizard at Admin, Compliance, RCS Registration: authorised representative, sender identity, use case, business registration and compliance links. The submission goes to Twilio review, then carrier and Google verification, with a HeyMarket customer success manager following it. SimplyRCS prepares and submits the same filings for you.
Can I move from HeyMarket to SimplyRCS and keep my number?
Yes. Long codes port through standard US number portability and toll-free numbers move by a RespOrg change. Your 10DLC campaigns and verified RCS agent are tied to the provider that filed them, so SimplyRCS re-files them and runs in parallel until cutover. Porting a number to a new messaging provider covers the steps.
- Keep your numbers. We port your long codes, toll-free, and short codes, no customer-facing change.
- We re-file your registrations. Your 10DLC brand and campaigns, and your verified RCS agent, are resubmitted by our team, you approve, we handle the carriers.
- No overlap tax. Run both platforms during cutover and switch traffic when you’re ready.
Compare SimplyRCS with someone else.
Nineteen head-to-heads, including the one you are reading. Weighing the whole field rather than one rival? SimplyRCS alternatives puts all eleven providers on one page.
SimplyRCS vs. other providers
All competitor names are trademarks of their respective owners. Comparison based on publicly available information as of June 2026, verify current details with each provider.
HeyMarket is a fine platform. If you want it handled for you, that’s SimplyRCS.
Verified RCS live in weeks, with the app, API, and carrier approval handled for you, at published rates. Pick where you want to start.
Book a demo
See verified, branded RCS running on a real phone, your logo, your name, your flows, with our team walking you through it.
Free sender ID test
We verify a test sender with your name and logo and add your team’s phones, so you see your brand on a message before you commit. No card.
Get a migration quote
A line-for-line quote against your current HeyMarket bill. We port your numbers and re-file your registrations, you keep both running until you cut over.