Every messaging channel. One platform. One bill.
RCS, SMS, MMS, toll-free, short codes, and 10DLC: every US business messaging channel lives on one platform, at one carrier-rate price, with the same free software. Lead with verified RCS, fall back per recipient, and stop juggling separate vendors and invoices.
- RCS-led
- Per-recipient fallback
- Every major US carrier
- One bill, carrier rates
Three vendors, four invoices, zero reason.
The usual way is a mess: RCS through one provider, SMS through another, a short code brokered by a third, 10DLC as its own headache, each with its own contract, dashboard and markup.
SimplyRCS puts every channel on one platform, at carrier rates, with the software free. Register a sender once, carry your brand vetting across channels, and get one bill itemized at cost.
Six channels, one place to run them.
Every channel is included in the free software and priced at carrier rates. For the difference in depth, read 10DLC, toll-free and short codes explained.
RCS
The lead channelVerified, branded, interactive messaging in the phone’s default inbox. Your name, logo, and checkmark; rich cards, carousels, buttons, and two-way conversation; read and tap analytics. This is the channel SimplyRCS is built around, everything else backs it up.
SMS
The universal floorCarrier-grade A2P text messaging that reaches any mobile phone in the US. Plain, reliable, and the fallback when richer formats aren’t supported. Sent over registered 10DLC, toll-free, or short code senders.
MMS
Text with mediaPicture and video messaging for when you need an image but the device can’t take RCS. The middle tier of fallback: richer than SMS, universal where RCS isn’t available.
Toll-Free
Verified 8XX textingVerified toll-free numbers for higher-throughput business messaging with a recognizable 8XX number. A strong option for support lines and national brands, with toll-free verification handled for you.
Short Codes
Maximum throughput5 to 6 digit numbers built for high-volume sending: large campaigns, time-sensitive alerts, and one-to-many at scale. Provisioning and carrier review handled by our team.
10DLC
Registered local numbersThe compliant way to send A2P messages from standard 10-digit local numbers. SimplyRCS handles brand and campaign registration with The Campaign Registry so your local-number sending is fully sanctioned.
RCS where it shines. SMS where it has to. Automatically.
The channels are one delivery system. You author an RCS-first message, and at send time the platform routes each recipient to the best format their device supports: branded RCS, MMS, or plain SMS as the floor.
- One message, every device: no separate version to build per channel
- Real-time capability detection: each recipient routed to their best format
- RCS, then MMS, then SMS: richest experience where supported, plain text on every other phone
- Fallback priced at carrier rates: no premium for the messages that drop down
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Your brand, verified once, across every channel.
Complete your company profile once and that identity feeds your RCS agent, 10DLC brand, toll-free verification and short code, all tracked on the Channels page. Our team handles the carrier submissions; you approve.
One company profile
Your legal business details, captured once, power every sender registration and carrier submission, no re-keying the same KYC for each channel.
Shared brand vetting
Brand verification carries across channels. The same verified identity backs your RCS, toll-free, and 10DLC sending, so customers see a consistent, trusted brand everywhere.
White-glove submissions
We handle brand registration, 10DLC, carrier vetting, toll-free verification, and RCS sender approval for you, and the Channels page tracks every submission’s status in one queue.
| Identifier | Type | Status | Protocols | Created |
|---|---|---|---|---|
| +1 (888) 555-0142 | Toll-Free | Active | SMSMMS | 05/16/2026 |
| +1 (971) 555-0188 | 10DLC | Active | SMSMMS | 05/13/2026 |
| Paloma Resorts | RCS Agent | Active | RCS RichMultimedia | 05/12/2026 |
| Meridian Bank | RCS Agent | Active | RCS RichMultimedia | 05/10/2026 |
| Solene | RCS Agent | In testing | RCS RichMultimedia | 05/07/2026 |
| Riverside Health | RCS Agent | Active | RCS RichMultimedia | 05/01/2026 |
| Skyline Air | RCS Agent | Active | RCS RichMultimedia | 04/22/2026 |
| Dash Delivery | RCS Agent | In testing | RCS RichMultimedia | 03/27/2026 |
Every channel, at the rate the carrier charges.
The software is free with any sender. You pay for messages at carrier rates, with no monthly platform or agent fee; carrier and registry fees pass through at cost.
- Free software: every channel, app, and API included
- Carrier-rate messaging: pass-through fees itemized at cost
- No monthly platform fee: no agent, seat or platform charge, ever
- One bill: every channel reconciled in one place, no markup
Not sure which channel you need? Here’s the short version.
You don’t have to choose just one: most businesses use several, with RCS leading and the rest as fallback or fit-for-purpose. But here’s the quick guide.
| Channel | Best for | Sender | Rich media |
|---|---|---|---|
| RCS | Branded, interactive campaigns & conversations | Verified RCS Agent | Full: cards, carousels, buttons |
| SMS | Widest device reach, OTPs, alerts, fallback | 10DLC / toll-free / short code | None (text only) |
| MMS | Images or video where RCS isn’t available | 10DLC / toll-free / short code | Single image or video |
| Toll-Free | National support lines, higher-throughput SMS | Verified 8XX number | Via MMS |
| Short Code | High-volume campaigns & time-sensitive alerts | 5 to 6 digit code | Via MMS |
| 10DLC | Compliant local-number sending at scale | Registered 10-digit number | Via MMS |
Messaging channel questions.
What messaging channels can a business use?
US businesses can send over RCS (verified, branded, interactive messages), SMS (universal plain text), MMS (picture/video), toll-free numbers, short codes, and 10DLC-registered local numbers. SimplyRCS includes all of these on one platform at carrier rates, with verified RCS leading and fallback to SMS or MMS decided per recipient.
What’s the difference between 10DLC, toll-free, and short code?
All three send SMS and MMS, but differ by sender and throughput. 10DLC uses registered standard 10-digit local numbers for compliant A2P sending at scale. Toll-free uses verified 8XX numbers, good for national support lines. Short codes are 5 to 6 digit numbers built for the highest-volume campaigns. SimplyRCS supports all three and handles their registration and verification. Read 10DLC, toll-free and short codes explained.
Do I need 10DLC to send business texts?
To send A2P (application-to-person) SMS from a standard 10-digit local number in the US, yes, you need 10DLC brand and campaign registration. SimplyRCS handles this registration with The Campaign Registry for you as part of onboarding, so your local-number sending is fully compliant.
Can I use RCS and SMS on the same platform?
Yes. SimplyRCS leads with RCS and falls back to SMS or MMS for any recipient who can’t receive RCS: on by default for API sends, added as fallback steps on a campaign. You author one RCS-first message and the platform routes each recipient to the best format their device supports, all on one platform, at one carrier-rate price.
What happens when a customer can’t receive RCS?
The platform falls back to MMS or SMS, so every customer is reached on the best format their device supports: API sends fall back by default, campaigns through the fallback steps you add, bot replies on their own. You define the fallback content once, and your account needs an active SMS or MMS number for it to use.
Does each channel cost extra?
No. The SimplyRCS software is free with every channel included: app, API, bots, inbox, and analytics. You pay usage-based messaging at carrier rates, with no monthly platform or agent fee. Carrier and registry fees pass through at cost, itemized on one bill, never marked up.
Do I have to set up my brand separately for each channel?
No. You complete your company profile once, and that verified identity powers your RCS agent, 10DLC brand and campaigns, toll-free verification, and short code, all from the Channels page. Our team handles the carrier submissions; you approve.
Which channel is best for my business?
Most businesses use several: RCS for branded, interactive messaging; SMS for universal reach and OTPs; MMS for media; toll-free for national support lines; short codes for high-volume campaigns; and 10DLC for compliant local-number sending. With SimplyRCS you author RCS-first and fallback picks the channel per recipient, so you’re not locked into one channel.
One platform for everything you send.
Book a meeting and we’ll show every channel in one place: RCS, SMS, MMS, toll-free, short code, and 10DLC, on one bill, on a real phone.