The strategic shift is from “message that links out to a website or app” to “conversation that contains the transaction.” Rich cards and carousels handle discovery, suggested actions handle decisions, and the thread becomes the storefront, with the brand verified throughout.
As Universal Profile 4.0 features like streaming video in rich cards roll out, product experiences in-thread get richer still, pushing conversational commerce closer to the feel of a live, guided shopping session.
Key facts
- RCS can host the full journey, discover, decide, buy, track, support, in one branded thread.
- Carousels + suggested actions reduce funnel friction versus link-out flows.
- UP 4.0’s streaming video in rich cards (rolling out) will enrich in-thread product experiences.