Quick answer. Yes — where it’s supported, RCS effectively replaces MMS for sending media, and does it far better. MMS was the old way to send an image or video by text, but it’s low-resolution, size-limited, and costs more than SMS. RCS sends high-resolution images, video, carousels, and interactive buttons natively. As with SMS, MMS remains a fallback for devices that can’t receive RCS, so the practical model is RCS-first with MMS/SMS fallback.
For a business, this means you no longer compress a product photo into a blurry MMS — RCS delivers full-quality media with tap-to-act buttons, and only drops to MMS when necessary.
Key facts
- MMS in the US typically costs around $0.02+ per message and caps media quality; RCS carries richer media over IP.
- RCS supports carousels and multiple high-res assets in one message — impossible in MMS.