Quick answer. A business must let consumers opt out of RCS easily and must honor it promptly. Under the FCC’s TCPA rules effective April 11, 2025, consumers can revoke consent by any reasonable method, and certain replies — STOP, QUIT, END, CANCEL, UNSUBSCRIBE, OPT OUT, or REVOKE — are automatically treated as a valid opt-out. Businesses must honor a revocation within 10 business days and may send only one confirmation message afterward. An opt-out also crosses media: replying STOP to a text revokes consent for related calls and texts alike.
A compliant program acknowledges the opt-out with a single confirmation (“You’ve been unsubscribed; no further messages will be sent”) and then stops. Monitoring should verify the opt-out actually took effect.
One nuance to track: the FCC’s broader “revoke-all” provision — which would make a single opt-out from one program apply to all unrelated messages from that sender — has been delayed to January 31, 2027, so build toward it but know it isn’t fully in force yet. SimplyRCS treats STOP/HELP/START keywords as immutable and suppresses opted-out contacts automatically.
Key facts
- Effective April 11, 2025: revocation by any reasonable means; honor within 10 business days; only one post-opt-out clarification message allowed.
- STOP, QUIT, END, CANCEL, UNSUBSCRIBE, OPT OUT, REVOKE are per-se reasonable opt-outs (FCC).
- The “revoke-all / one opt-out applies to everything” requirement is delayed until January 31, 2027.