Quick answer. The core benefits of RCS are trust, richness, interactivity, and measurability — without making customers download an app. Messages carry a verified business name and logo (cutting spam suspicion), support high-resolution images, video, and carousels, include tap-to-act buttons (confirm, buy, track, call), and report delivery, reads, and clicks. Because RCS lives in the native inbox, it combines the reach of SMS with the experience of a chat app, which is why engagement metrics run far above SMS and email.
For businesses specifically: a branded, verified identity lifts trust and open rates; rich media and buttons lift engagement and conversion; read receipts and analytics make the channel measurable; and there’s no app-install barrier, so reach stays high.
Key facts
- RCS campaigns commonly report 15–30% click-through rates, well above typical SMS and email (industry benchmarks, 2025–2026).
- Verified sender branding is repeatedly cited as a top driver of engagement and trust.
- Real campaigns: Subway saw conversion up to ~140% higher than SMS on a test offer; Club Comex reported a 115% revenue increase moving from SMS to RCS.