Quick answer. An RCS chatbot is an automated, two-way conversational experience delivered through an RCS agent. Using the Messaging-as-a-Platform (MaaP) framework, the bot can greet users, present suggested replies and actions, answer questions, and complete tasks — booking, ordering, tracking, support — inside the native messaging app, then hand off to a live agent when needed. Because it runs over RCS, the bot is branded and interactive, with buttons and rich cards rather than just text.
A well-designed RCS bot leans on suggested replies to steer the conversation down clean paths (fewer parsing errors than free-form text) and on suggested actions to let users act in one tap. It can be powered by your own logic, a dialog platform, or AI, connected to the agent via the provider’s API and webhooks.
Key facts
- RCS chatbots use the MaaP framework for automated two-way conversations.
- They use suggested replies/actions and rich cards, with live-agent handoff.
- Connected via the provider API + webhooks; can be rules-based or AI-powered.