Quick answer. RCS loyalty programs typically use the inbox for five moments: enrollment (“Reply JOIN to start earning”), points updates (“You now have 240 points”), reward alerts (“You’ve earned a free drink — [Redeem]”), personalized offers (a branded card with a member-only deal and a buy button), and re-engagement (“Your points expire Friday”). Real brands are already moving loyalty messaging to RCS: Subway, which runs one of the largest restaurant loyalty programs, has used RCS for branded offers, and Mexican retailer Club Comex moved its loyalty club from SMS to RCS and reported a 115% revenue increase.
A simple, common pattern: a coffee chain replaces its plastic punch card and app with an RCS program — members enroll by texting a keyword, get a tappable digital card, see their balance, and redeem a free drink in one tap. No app install, full reach, every interaction measurable.
Because RCS carries verified branding and rich media, the loyalty experience looks and feels like a premium app screen — logo, imagery, progress, and buttons — while living in the customer’s default messages.
Key facts
- Subway runs one of the largest QSR loyalty programs (tens of millions of active members) and has tested RCS offers, seeing conversion well above SMS on a test campaign.
- Club Comex (Mexico) moved its loyalty club from SMS to RCS and reported a 115% revenue increase, with click-through jumping from under 3% to ~8% (Infobip, 2024–2025).
- ENGIE, the French energy company, ran a gamified RCS advent-calendar campaign for its loyalty program that drove 3x more account reactivations than SMS, with a 75% open rate and 17% click-through (Google RCS for Business case study with Infobip — vendor-reported).
- French grocery chain Chronodrive reports 3x higher click-through on RCS campaigns to its Chronolovers loyalty members versus its classic SMS sends (Sinch customer story, 2026 — vendor-reported).