Jibe is why RCS scaled: rather than waiting for every operator to deploy its own RCS stack, carriers can use Google’s hosted platform, and US carriers have largely standardized on it via Google Messages. For developers, Jibe (through the RBM API or a provider) is the delivery layer beneath the agent.
- Jibe = Google’s hosted RCS backend used by most carriers and by Google Messages.
- Handles registration, capability checks, routing, and delivery.
- RCS Business Messaging connects to Jibe to reach recipients.