This matters for businesses: because RCS is an open carrier standard rather than one company’s app, reaching customers doesn’t depend on them adopting a particular platform, it’s built into the phone.
Key facts
- Standard owner: GSMA (RCS Universal Profile).
- Dominant backend: Google’s Jibe platform; Google Messages is the primary Android client.
- Apple supports RCS from iOS 18.1 (2024); it does not own the standard.