What SimplyRCS charges
| What you send | SimplyRCS | Carrier fee, at cost |
|---|---|---|
| RCS text: text, reply buttons, call and browser links | $0.0039 per 160-byte segment | $0.0045 to $0.0062 |
| RCS card or media: any card, carousel, image, video or file | $0.0150 per message | $0.0070 to $0.0125 |
| Conversation, optional: every message in a 24-hour conversation | $0.05 per conversation | $0.009 to $0.06 |
| Device check | $0.0004 per check | None |
| RCS Sender ID setup and review (support) | $250 one-time | Aegis review $200 a year; T-Mobile activation $500 one-time |
Customer replies bill at the same rates. Every element is sorted into its type on How RCS billing works.
What decides the type is the content, not the length: any card, carousel, image, video or file makes the whole message Rich Media and bills once; text with reply buttons, call or web links bills as Rich, per 160-byte segment, so a long text costs more segments. The cost worksheet applies exactly those two rules, then each carrier's published RCS fee by your carrier mix and the SMS fallback share you enter; taxes, the conditional T-Mobile activation and any fee a carrier has not published are listed under "not included" rather than estimated, so the total it prints is what can be priced from published rates on the date shown.
Published rates by provider
The longer version, eleven providers with who publishes a rate and what each adds on top, is RCS business messaging pricing by provider.
| Provider | RCS text | RCS card or media |
|---|---|---|
| SimplyRCS | $0.0039 per segment | $0.0150 |
| Twilio | About $0.0083 per segment | About $0.0220 |
| Plivo | $0.0077 per segment | $0.0180 |
| AWS End User Messaging | $0.007 per segment, plus $0.00494 carrier fee | $0.020, plus $0.00949 carrier fee |
| Sinch, Infobip, Vonage, Bird | Quote only | Quote only |
Before carrier fees unless stated. Checked September 2026.
Conversation pricing
A sender set up for conversation pricing pays once per conversation instead of per message: once 4 messages are exchanged within 24 hours, at least 1 from you and at least 2 from the customer, one charge covers every message in that 24-hour window. On SimplyRCS that charge is $0.05, plus the carrier's conversation fee ($0.009 to $0.06), which applies from 1 November 2026. Google runs this session billing as a pilot. It is cheaper for long or media-heavy chats and costs more on short ones; the billing guide prices three conversations both ways, carrier by carrier.
What else is on the bill
| Line | Amount | Set by |
|---|---|---|
| Carrier surcharges | Per message, as above; every carrier's fees | The carriers, passed through at cost |
| Brand registration | $4.50 one-time | The Campaign Registry |
| Campaign vetting | $15 one-time | The Campaign Registry |
| Campaign fee | $1.50 to $10 a month | The Campaign Registry |
| Telecom taxes | Varies by state | Federal USF, state and local taxes, E911 |
Full rate card on the pricing page. To price your own month line by line, with every rate sourced and dated, use the cost worksheet; a sample invoice is on billing transparency.