Quick answer. Migrating from SMS to RCS is additive, not a cutover: you keep SMS as the fallback and add RCS on top. The steps are: register your brand and campaign, get a verified RCS sender approved, enable automatic SMS/MMS fallback, convert your highest-value flows to rich RCS first (offers, confirmations, reminders, loyalty), measure the lift, then expand to more flows. Because fallback protects reach throughout, you can migrate gradually and safely without risking delivery.
Start where the upside is biggest and the content is most visual or interactive — a promotional flow with images and a buy button, or appointment reminders with confirm/reschedule. Prove the lift, then roll RCS out across the rest of your messaging.
A platform that handles registration, verified-sender approval, and fallback turns migration into a configuration step rather than a project. SimplyRCS is built to manage the carrier approval and fallback so you can move flow by flow.
Key facts
- Migration is additive: keep SMS fallback, add RCS on top — no risky cutover.
- Steps: register brand/campaign → verify sender → enable fallback → convert high-value flows → measure → expand.
- Begin with visual/interactive, high-value flows to prove the lift early.