The pattern repeats across verticals: replace plain, anonymous texts with branded, interactive ones and engagement climbs. Retail leans on carousels and cart recovery; finance on verified fraud alerts; healthcare on confirm/reschedule reminders; travel on boarding passes and trip updates; automotive on service and recall scheduling.
For the per-industry playbooks with real results (Subway, Club Comex, Nespresso, BankBazaar, EaseMyTrip, and more), see the Industry Use Cases cluster.
Key facts
- Top verticals: retail/e-commerce, restaurants, financial services, healthcare, travel, automotive, real estate.
- Documented results span verticals, e.g., retail +115% revenue (Comex), finance +130% engagement (BankBazaar), travel 4x email CTR (EaseMyTrip).