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TCPA opt-out rules for business texting

Compliance & Security

Reviewed by , VP of Global Operations, Signalmash · Last reviewed · Editorial standards

Quick answer

Under the FCC rules in force today, a person can revoke consent to your business texts by any reasonable method, a reply of STOP, QUIT, END, REVOKE, OPT OUT, CANCEL or UNSUBSCRIBE always counts, and you must honor the request within ten business days. You may send one confirmation text, which is presumed fine if it goes out within five minutes. An FCC order adopted on September 30, 2026 (FCC 26-67) loosens two parts once it takes effect, 30 days after it is published in the Federal Register: an opt-out from one category of informational messages can stay limited to that category, and you may name an exclusive opt-out method if every text discloses it.

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If you send messages for a business

On SimplyRCS, STOP, HELP and consent are handled by the platform before any message reaches the AI, and an opted-out contact is suppressed automatically across every campaign. The RCS compliance checklist covers the rest of a compliant program, or book a meeting to walk through the opt-out flow.

This page summarizes the FCC's rules at 47 CFR 64.1200 as of October 7, 2026. It is not legal advice; state laws can add stricter rules, and a lawyer should review your program.

What applies now

These rules have applied since April 11, 2025, when the FCC's 2024 consent-revocation order took effect.

Rule What it requires Where it is
How people can opt out Any reasonable method that clearly says they want no more texts. Voicemail or email to you also creates a presumption that consent was revoked. 47 CFR 64.1200(a)(10), (a)(11)
Words that always count A reply of stop, quit, end, revoke, opt out, cancel or unsubscribe is a valid opt-out on its own. 64.1200(a)(10)
Other wording A reply such as "please stop texting me" counts if a reasonable person would read it as an opt-out. 64.1200(a)(10)
Deadline Honor the request within a reasonable time, never more than ten business days after you receive it. 64.1200(a)(10)
Confirmation text One text that only confirms the opt-out, with no marketing. Presumed within consent if sent within five minutes; it may ask which categories the person meant if they agreed to several. 64.1200(a)(12)
Senders that cannot take replies Every text must say two-way texting is not available and give another way to opt out. 64.1200(a)(10)
Exclusive opt-out method Not allowed: you must honor any reasonable method. 64.1200(a)(10)
"Revoke all" The rule that an opt-out from one type of message stops all your messages on unrelated matters is waived until January 31, 2027 (FCC order DA 26-12, January 6, 2026). DA 26-12

What the FCC's October 2026 order changes

The FCC adopted FCC 26-67 on September 30, 2026 and released it on October 1, 2026. Its changes take effect 30 days after the order is published in the Federal Register, and the FCC will announce the exact date in a Public Notice. When they do, they replace the January 31, 2027 date above.

  • Opt-outs can stay within one category. For informational messages, those without an advertisement or telemarketing, you may treat an opt-out as applying only to the category of message it answered. A reply of STOP to payment reminders no longer has to end fraud alerts or appointment reminders (FCC 26-67, paragraphs 10 to 12).
  • You may name an exclusive opt-out method. It must be one of three: an automated key-press option on a call, the standardized reply words to a text, or a website or phone number you provide. Each text must clearly disclose it; naming one word, such as "Reply STOP to opt out", is enough, but you must still honor all seven standardized words. If you do not name a method, you keep honoring any reasonable one (paragraphs 15 to 17).
  • Still only proposed. The FCC is asking for comment on how long callers get to honor an opt-out, two-way texting requirements and whether to require a "revoke all" method. None of those is a rule yet.

How SimplyRCS handles opt-outs

STOP, HELP and START are reserved keywords on SimplyRCS: the platform processes them before a message reaches a bot or the AI, so no prompt or flow can answer them differently. An opted-out contact is suppressed automatically, and consent is tracked per channel and per program, so the change to category-scoped opt-outs fits the way programs are already separated. Every rate, including the cost of the one confirmation text, is on the pricing page.

Sources

Key facts
  • Opt-outs by any reasonable method, honored within ten business days, have applied since April 11, 2025.
  • Stop, quit, end, revoke, opt out, cancel and unsubscribe are each a valid opt-out on their own.
  • One confirmation text is allowed; within five minutes it is presumed to be within consent.
  • FCC 26-67 lets informational opt-outs stay within one category and allows an exclusive, disclosed opt-out method, 30 days after Federal Register publication.

Frequently asked

How long do I have to honor a text opt-out?

Within a reasonable time and never more than ten business days after you receive it, under 47 CFR 64.1200(a)(10), in force since April 11, 2025. Processing it immediately is the safer practice.

Which words count as an opt-out from a business text?

A reply of stop, quit, end, revoke, opt out, cancel or unsubscribe is always a valid opt-out. Other wording, such as “please stop texting me”, also counts if a reasonable person would read it as a request to stop.

Can I send a confirmation after someone replies STOP?

Yes, one text that only confirms the opt-out and contains no marketing. If it goes out within five minutes it is presumed to be within the person’s consent; if it takes longer, you have to show the delay was reasonable.

Does an opt-out from one kind of message stop all my texts?

Not today: the FCC’s “revoke all” rule is waived until January 31, 2027. The FCC’s September 30, 2026 order, FCC 26-67, replaces it: once it takes effect, an opt-out from one category of informational messages can stay limited to that category.

How verification, consent, and STOP handling actually work on SimplyRCS. Read the trust page →

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