You do not usually deal with TCR directly. Messaging providers are connected to it and submit on your behalf, which is why registration fees appear on a provider invoice rather than as a bill from TCR. What you supply is the underlying truth: an exact legal business name, a valid EIN that matches it, a real website, and an honest description of each campaign.
The most common failure is a mismatch. If the legal name on the brand record does not exactly match the EIN registration, vetting fails or the trust score drops, and a low trust score means throttled throughput. It is worth checking the legal name character for character before submitting, because correcting a record afterwards is slower than getting it right the first time.
Campaign types and TCR fees
A campaign is registered under a type that describes the use case, and the type sets the monthly fee. The fees below are set by The Campaign Registry and the vetting providers and passed through at cost on SimplyRCS; the pricing page is the source of record.
| Registration | Frequency | Fee |
|---|---|---|
| Brand registration | One-time | $4.50 |
| DCA campaign vetting (toll-free and local) | One-time | $15.00 |
| Campaign, standard use cases | Monthly | $10.00 |
| Campaign, low-volume mixed | Monthly | $1.50 |
| Campaign, sole proprietor | Monthly | $2.00 |
| Campaign, charity or non-profit | Monthly | $3.00 |
| Campaign, emergency | Monthly | $5.00 |
| Campaign, agents and franchises | Monthly | $30.00 |
| Campaign, political | Monthly | $10.00 |
| Standard vetting (Aegis / WMC) | One-time, optional | $41.50 |
| Enhanced vetting (Aegis) | One-time, optional | $101.50 |
| Political vetting (Aegis) | One-time | $66.00 |
Pick the type that matches what the campaign will actually send. A campaign registered as low-volume mixed that starts sending high-volume marketing is the mismatch carriers filter for, and re-registering under the right type costs more time than registering it correctly once. How 10DLC registration works walks through the submission.
What 10DLC is is the starting point, 10DLC vs RCS explains how the registry relates to a verified RCS sender, and which RCS providers handle verification and 10DLC covers who files it.
- TCR is the shared registry the US carriers read; it holds brand records and campaign records.
- It issues the trust score that determines your daily throughput.
- Your messaging provider submits to TCR for you and passes the fees through.
- Exact legal name and matching EIN are the details that most often cause a failed or downgraded registration.