RCS Event Types: Delivered, Read, and Replies

Quick answer

RCS gives you far richer events than SMS. The common ones are: message delivered, message read (“seen”), inbound user message (free-form text or media), suggestion response (a tap on a suggested reply/action, identified by postbackData), is-typing, delivery failure / SMS fallback, and subscribe/unsubscribe (opt-in/opt-out). These arrive at your webhook and power both two-way conversations and accurate engagement analytics.

A representative set of event types you’ll handle:

DELIVERED, the message reached the user’s device.
READ / seen, the user opened/viewed the message.
Inbound message, the user sent free-form text or media to your agent.
Suggestion response, the user tapped a suggested reply or action; carries postbackData.
IS_TYPING, the user is composing a reply.
Failed / fallback, RCS delivery failed or the recipient wasn’t RCS-capable (message handled via SMS/MMS).
Subscribe / unsubscribe, opt-in or opt-out signals for consent management.

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