RCS business messages come in a few formats: plain text (optionally with a chip list of suggestions), a standalone rich card (media + title + description + buttons), and a carousel (2-10 rich cards swiped horizontally). Messages can include suggested replies and suggested actions, and carry media like images, GIFs, video, or PDFs. For billing, providers classify messages (e.g., basic/branded text vs rich media), which affects price.
A text message with a chip list of suggestions below it:
{
"contentMessage": {
"text": "Your table is ready!",
"suggestions": [
{ "reply": { "text": "On my way", "postbackData": "omw" } },
{ "action": { "text": "Directions", "postbackData": "dir",
"viewLocationAction": { "latLong": { "latitude": 37.77,
"longitude": -122.42 }, "label": "Our location" } } }
]
}
}