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What to look for in a business text messaging platform

RCS for Business

Reviewed by , VP Business Development, Signalmash · Last reviewed · Editorial standards

Quick answer

A business text messaging platform is software for sending and receiving texts with customers at scale: campaigns, automated messages and a shared inbox, over SMS, MMS and increasingly RCS. Judge one on seven things: the channels it sends on, who files carrier verification, how it handles opt-outs, its inbox, what its AI can say, how it charges, and its contract terms.

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If you send messages for a business

SimplyRCS answers all seven in writing below, with every rate on the pricing page. Book a meeting to see it on your own phone.

The seven questions to ask any vendor

What to check Ask the vendor How SimplyRCS answers
Channels Which of SMS, MMS, RCS, toll-free and short code can I send on, from one campaign? RCS with automatic SMS and MMS fallback, on 10DLC, toll-free and short code
Verification Who files the 10DLC brand and campaigns and the RCS sender, and how long until the first send? We file all of it; first verified US send targeted in 2 to 4 weeks
Compliance How are STOP and HELP handled, and are consent records kept per program? STOP, HELP and START are handled by the platform before any bot or AI; consent is tracked per channel and program
Inbox Can a team share the conversations, and can a person take over from automation? A shared team inbox, with handoff from a bot to a person
AI What can the AI say on its own, and how is that limited? It builds bots from a plain-English description; in conversations it only chooses among replies you wrote
Pricing model Per message, per credit or per seat? Are carrier fees at cost or blended into the rate? Per message: $0.0039 a text segment, $0.0150 a card or media message; carrier fees at cost; no platform or seat fee
Contract Is there a term, a monthly minimum or a fee to leave, and can I take my numbers with me? No contract or monthly minimum; we port your numbers in and run alongside your old provider at no overlap charge

How pricing models compare

Per-message pricing bills each message at a published rate, so a quiet month costs little. Credit pricing sells a bundle of credits and spends more than one on a picture or an RCS message, so the cost of a message depends on its type. Seat pricing charges per user of the inbox, whatever you send. The number to compare is the total for your own month, carrier fees included; how much RCS costs works through it with published rates.

What to have ready before you choose

Know your monthly volume by message type, the numbers you already text from, and how customers opt in today; carriers will ask to see the opt-in. With those, any vendor can give you a written monthly estimate, and you can compare like for like.

Key facts
  • A business text messaging platform sends and receives customer texts at scale, with campaigns, automation and a shared inbox.
  • The seven checks are channels, verification, compliance, inbox, AI, pricing model and contract terms.
  • Compare platforms on your total monthly bill with carrier fees included, not on the headline rate.
  • Ask who files 10DLC and RCS verification; a self-service process costs weeks even when it costs nothing.

Frequently asked

What is a business text messaging platform?

Software a business uses to send and receive texts with customers at scale: campaigns, automated messages and a shared inbox, over SMS, MMS and RCS, with the carrier registrations those channels require.

How do business texting platforms charge?

Per message, per credit or per seat. Per-message pricing bills each message at a published rate; credit pricing spends more credits on media or RCS; seat pricing charges per inbox user. Compare your total month, carrier fees included.

Do I need 10DLC registration for a business texting platform?

Yes, for business texting from ordinary 10-digit numbers in the US. Ask whether the platform files the brand and campaign registration for you or hands you the forms; SimplyRCS files it.

Can I keep my numbers if I change texting platforms?

Usually yes. Long codes and toll-free numbers can be ported, and short codes migrated with carrier-set fees. The 10DLC registrations and any RCS sender have to be re-filed with the new provider.

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